About me

So, officially my name is Lutz Frühbrodt. In my first life, I was a business…

C: The Sustainable Company — Real Action Instead of PR Babble

Sustainability is a business buzzword. Every corporation wears it like a badge, but hardly any…

Gallery: Being or Having?

“Being or having?” That’s the question here. Not only raised by philosopher Erich Fromm (albeit…

Gallery: BEconomics – the Essentials

What are BEconomics? 14 models explain to you in brief and very visual form what…

Just click through: The TEC Image Galleries

Do you like things explained visually? And are you drawn to real eye-catchers? Then click…

Gallery: What is the BEcompany all about?

At the heart of BEconomics is the BEcompany – the ownerless company that belongs to…

C: Homo Varius – the new view of humanity

Economics loves simple stories. One person is rational, another social, a third sustainable. But real…

C: Material Detox – The New Lightness

Owning stuff makes you happy? Cute idea. For decades we were told: more stuff =…

The 13 Big Points of BEconomics

These are my 13 core theses on BEconomics: BEconomics is the future — efficiency ×…

Frequently Asked Questions about BEconomics

Here you’ll find the key questions about the BEconomics model — a new way of…