{"id":3518,"date":"2026-01-16T13:34:06","date_gmt":"2026-01-16T12:34:06","guid":{"rendered":"https:\/\/economics.coach\/?page_id=3518"},"modified":"2026-01-22T15:31:12","modified_gmt":"2026-01-22T14:31:12","slug":"fundamentals","status":"publish","type":"page","link":"https:\/\/economics.coach\/en\/fundamentals\/","title":{"rendered":"Pillar: Fundamentals"},"content":{"rendered":"\t\t
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Fundamentals: What This Is About<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why a new economic model?<\/strong>
The capitalist market economy has run its course. It produces crises, exhaustion, inequality \u2014 and still insists it’s without alternative. But when a system generates nothing but stress instead of enabling a good life, it must be rethought.<\/p>

BEconomics is neither utopia nor ideology, but a system design that redefines prosperity: More being, less having. More democracy. More sustainability. For that, we need a new understanding of the economy \u2014 and a new, realistic image of the human being.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BEconomics in Plain Language \u2013 the FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What are BEconomics?<\/strong>
An ownerless, community-oriented model that combines efficiency, democracy, and sustainability.<\/p>

Why do we need it?<\/strong>
Because old-school economics externalizes crisis costs and deepens social division.<\/p>

How does it become real?<\/strong>
Through systemic transformation, not moral appeals. Through majorities, not niches. Through real security instead of permanent anxiety.<\/p>

Still have questions? Then go to the FAQ: BEconomics \u2013 explained without the bullshit<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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View article: Frequently Asked Questions about BEconomics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t
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Old Human Images \u2013 Why They Block Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every economic order is based on a certain image of the human being. And classical economics reduces us to a caricature: the Homo Oeconomicus who only thinks of personal advantage.<\/p>

Other existing human images are likewise extremely reduced: there\u2019s the climate-conscious softie, the tit-for-tat type, and the almost will-less person steered by their environment.<\/p>

Why do these human images still haunt economics? You\u2019ll find the answer here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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View article: Old Human Images \u2013 Why They Block Us<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t
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Homo Varius \u2013 The New Human Image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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eople are neither ego machines nor saints. They are rational and emotional, cautious and solidaristic, dependent on trust and fair conditions. This is Homo Varius. Sometimes this way, sometimes that. Never fully predictable.<\/p>

This shows: We don\u2019t need to change people \u2014 we need to change systems so they make cooperation easier. This is the foundation of BEconomics: an economic model that takes people seriously instead of trying to bend them.<\/p>

Do you want to learn more about Homo Varius? Then click here!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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View article: Homo Varius \u2013 The New Human Image<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t
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Titelbild: liufuyu\/Envato<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Fundamentals: What This Is About Why a new economic model?The capitalist market economy has run its course. It produces crises, exhaustion, inequality \u2014 and still insists it’s without alternative. But when a system generates nothing but stress instead of enabling a good life, it must be rethought. BEconomics is neither utopia nor ideology, but a […]<\/p>\n","protected":false},"author":1,"featured_media":3515,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"iawp_total_views":1,"footnotes":""},"class_list":["post-3518","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/pages\/3518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/comments?post=3518"}],"version-history":[{"count":4,"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/pages\/3518\/revisions"}],"predecessor-version":[{"id":3522,"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/pages\/3518\/revisions\/3522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/media\/3515"}],"wp:attachment":[{"href":"https:\/\/economics.coach\/en\/wp-json\/wp\/v2\/media?parent=3518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}